Should I Have a Separate Instagram Account for Acting?

So many actors struggle with what I call the multi-artist or multi-hyphenate dilemma on social media. It’s the question that never seems to go away:

Should I have a separate Instagram page for my acting, my music, my content creation—or my side business?

If this is you—first off, you rock! 🤘

You’re talented and multi-passionate, and that’s something to be proud of. But trying to cram everything you do into one Instagram account can be overwhelming—not just for you, but for potential followers, casting directors, or collaborators trying to understand who you are.

There are two main situations where you might want to consider having separate Instagram accounts:

1. You’re a Multi-Artist (actor-musician, actor-screenwriter, etc.)

Back in 2015, I might’ve told you to keep your art forms separate. But today? So many actors are multi-artists. Including your music, singing, or screenwriting on your acting-related socials can actually make you more castable. These are part of your brand.

If everything you’re sharing falls under the umbrella of you as a creative, it might all belong in one place. This is especially true if your content feels cohesive and aligned with your overall artistic identity.

The only caveat? If you’re a content creator collaborating with brands or producing unrelated digital content, that might need a different space—especially if it doesn’t serve your acting goals.

2. You’re a Multi-Hyphenate With a Side Business

This is a different conversation. If you're asking, "Should I have one account for acting and one for my side business?" the answer depends on your audience and your goals.

Ask yourself these two questions:

❓Question 1: Am I building two separate, unrelated businesses?

For example, are you building your acting brand and selling jewelry or essential oils? If your side business has a completely different audience and purpose, then yes—it probably needs its own home.

On the other hand, if you're an actor who teaches acting or offers coaching, those businesses complement each other. My husband does this—he’s been a working actor for 30+ years, and his coaching business reinforces his brand as an experienced professional in the field.

❓Question 2: Is there a conflict of interest?

This one’s especially important for actors. If you edit reels for other actors, taking on clients and sharing their content on your personal actor page may blur the lines. Same goes for shooting headshots. When someone from the industry lands on your page, you want them focused on your career—not someone else's.

THE BOTTOM LINE:

I’m all for working smarter, not harder, on social media. But if you answered “yes” to either of those questions above, a second account is probably the way to go. Clarity builds trust—and a focused account makes it easier to grow the right kind of following.

Already know whether you need one account or two? Great! Now let’s make sure your socials are in top shape. Grab my free Ultimate Social Media Checklist—15 tangible steps to help your accounts shine.

📘 Or dig deeper with my book, Social Media for Actors — your roadmap to standing out online while staying true to you.

See you on social,