Do I Really Have to Be on Social Media to Book Acting Jobs?

I just got this question in my DMs from an actor: “Do I Really Have to Be on Social Media to Book Acting Jobs?”

So…let’s Talk About It…

Short answer? No.

But let’s unpack the long answer—because this isn’t really about whether or not social media is required. It’s about whether you’re using every tool available to support your career.

No One's Booking You Because of a Single Post...

...but they might book you because of the awareness, relationships, and consistency that social media can create.

In today’s industry, social media is your:

• Networking tool (no waiting for in-person opportunities/workshops)

• Digital portfolio (your vibe, voice, and proof-of-profession)

• Virtual Stage (hello, discoverability)

It doesn’t replace your talent, training, or reps. But it does help you stay top of mind in an industry that is constantly asking: “Who do we know that could play this?”

If you’re not showing up, how can they remember you?

Plus because it gives you a virtual stage to perform on, it’s not uncommon to get representation because of the presence you’ve created online. This article here dives into that topic.

You Don’t Need to Be Everywhere—But You Do Need to Be Somewhere

I’m not telling you to dance on TikTok. But I am telling you that a blank profile, inactive account, or confusing presence online can hurt your momentum - especially if someone is already interested in you and goes to check you out. In this industry, your digital first impression counts. We talk about THAT in depth in this article.

No, you don’t have to be on social. But why would you ignore a free tool that helps you stay visible, build relationships, and show your work?

The actors who embrace it (strategically, not obsessively) are often the ones creating more momentum.

Not sure where to start or how to make it work for you?

🎁 Grab my free 30 Posts for Actors Guide here — it’s packed with post ideas you can use right away!

📘 Or dive deeper with my book, Social Media for Actors — your go-to guide for growing, thriving, and surviving online ⬇️

See you on social,